Funding remains the biggest challenge for most nonprofit organizations. Sadly, 83% of charitable organizations saw a decrease in revenue and contributions during the pandemic compared to the previous year. As a result, nonprofits also collectively experienced a 47% reduction in employment.

As the effects of the Covid-19 pandemic spread, most NPOs were challenged to think outside the box. Many altered the types of services they offered and created campaigns focusing on Covid response programs. A few who never explored the digital space embraced social media, email, and virtual events, what we call Social Fundtech, for the first time. …


High-quality content is exceptionally crucial to driving engagement on social media. But consistently churning out content can be exhausting — no matter how creative you are. Smart charity marketers focus on republishing content in different ways to gain multiple benefits in one go.

1. Your marketing team can save on time and focus on high-priority work instead.

2. Stating your unique idea or mission in different ways and on various platforms builds more credibility.

3. Repurposed content fits in different versions and reaches a broader audience.

In today’s blog post, we will discuss a few practical ways to reuse old posts, images and other content formats to create something entirely new. Let’s get started.

Leverage blog post content generously

In today’s digital-savvy world, an effective blogging strategy can help you earn more supporters by educating them about your cause. But don’t limit your…


Content is fire; social media is gasoline.

– Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert.

The above quote reflects on the fact how content is the lifeblood of social media. And content becomes trivial (no matter how good it is) if you do not distribute it effectively and if the right audience does not consume it.

Unfortunately, most organizations either pay too much attention to creating content or distributing them on social channels — that is, posting. In contrast, the cornerstone of success lies in the delicate balance between content creation and content distribution.

This…


LinkedIn has added new job titles, including “stay-at-home mom” or “stay-at-home dad.”

How cool is that?!

However, this platform is all about making professional connections and building solid and purposeful communications. That is why nonprofits grow on LinkedIn and scale with speed to build meaningful relationships with donors. LinkedIn members leverage this platform to find their community because of its trusted and professional nature compared to other social sites. Therefore, it only makes more sense to consider it as part of your marketing mix. This blog will uncover the platform’s new features that your team should leverage to maximize benefits…


Employee or volunteer-led digital advocacy on social media is one of the top three communication tools for nonprofits. Read more to learn the top benefits of empowering your staff members on social networks.

Social media is far more effective when it flows through real people.

True or False?

Unquestionably, social media marketing helps nonprofit organizations to tell their story. Social campaigns can increase your supporter engagement, boost awareness about your campaigns and promote your fundraising initiatives. As a charity marketer, you can create engaging posts, share videos, collaborate with influencers, or even promote your content through ads. But there’s more…


Instead, outsmart them with expert advice and build a positive image of your nonprofit online.

Imagine.

After months of hard work of putting the campaign strategy together, reaching out to donors, and hosting a string of fundraising events — your nonprofit celebrates a big victory. Your team posts this accomplishment on different social networks, and you receive a flood of positive responses, perhaps even more donor engagement and partnership opportunities.

But all this achievement comes with an aftertaste of sourness.

Underneath your posts, you see some commenters posting negative online comments. …


People rely on decision-making defaults. It can lead charity marketers to encourage donors to take the desired action.

Each year 443 million school days are lost due to a lack of clean water and sanitation.

Why do you think a statement such as the one above can make an instant connection with the readers?

Although 443 million is a huge number and is hard for people to imagine, the NPO has gone beyond the statistical pitch to craft a compelling story around it.

When it comes to fundraising and storytelling, behavioral science is a powerful tool that helps nonprofit organizations…


The age of automation is here — robots, chatbots, and cyborgs interface with organizations and humans in different ways. Has your nonprofit jumped on the bot bandwagon yet?

If not, read on and thank us later!

A recent article in Reader’s Digest talked about how an army of artificially intelligent caregivers serves at a senior home. Goldie Nejat, who chairs Canada Research’s Robots for Society U of T, is leading a project to build an array of socially assistive robots. The aim is to reduce the burden for seniors and their caregivers and extend support for everyday tasks. …


Storytelling is the heart of a nonprofit’s campaign to promote its cause. Hopeful’s flagship product — Storytelling AI, is the game-changer for your social media success.

71% of nonprofits worldwide agree that social media is effective for online fundraising. Top-tier organizations have already shifted to intelligent platforms like Hopeful to keep their data organized, unite social campaigns on a single interface, and track effectiveness in real-time.

Interestingly, the capabilities of AI extend much more than this. For one, it presents an opportunity to better understand social platforms — going through your networks, audience, and content. …


Did you know that nearly 3 out of every 4 millennials have donated money during the pandemic? It is crucial to understand their psychology to plan your ask and engage with millennial donors. Here’s a quick how-to!

A Gallup report included data about their preferences — how this generation seeks purpose over a paycheck and prefers ongoing conversations over annual reviews. Understanding the thought-process of your millennial donors can help you discover what they want and what that means for the future of your organization.

With Gen Y constituting 72.1 million of the total world’s population, they are a huge…

Tasneem Jariwala

Tasneem Jariwala is a Content Intern with Hopeful Inc. and manages Hopeful’s Blogs.

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